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- 🦄 Why no one’s following you (yet)!
🦄 Why no one’s following you (yet)!
Fix these 5 things and watch your follower count climb.
George Mastorakis
May 24, 2025
In partnership with
Most people lose followers before they even tweet.
Why?
Because they show up like tourists instead of building like founders.
This week, I’m breaking down the exact system I used to grow from 0 to 25K+ followers—without going viral, begging for likes, or selling my soul to the algorithm gods.
If you want to grow seriously on Twitter (𝕏), this is your blueprint.👇
X Growth Strategy Playbook
🦄 How to Grow a Twitter Following: The Complete Playbook
1. Nail Your Profile
Your profile is your landing page.
It should instantly answer: “Why should I follow this person?”
Use a high-quality profile photo, a bio that’s about them (not you), and a pinned tweet that shows what you bring to the table.
Add a CTA or freebie link to guide people further.
2. Create Follow-Worthy Content
The goal isn’t virality. It’s consistency.
Threads, screenshots, frameworks, bold takes — content that teaches, inspires, or challenges people.
Before posting, ask: “Would someone hit Follow if this was the first thing they saw?”
If not, tweak it.
3. Use a Simple Weekly System
You don’t need to post 10x a day or live in the replies.
You need a repeatable rhythm:
→ Daily: Post once + engage with a few relevant accounts
→ Weekly: Review what worked and repurpose top posts
→ Monthly: Audit your profile, update your pinned tweet, and tweak your approach
4. Build a Recognizable Voice
Most accounts sound the same. Don’t be most accounts.
Be blunt, funny, analytical — whatever fits your style.
Use recurring formats, emojis, or phrases that people associate with you.
The goal? People recognize your tweets before they see your name.
5. Engage to Expand
Content gets impressions. Engagement gets discovered.
→ Reply early to viral tweets in your niche
→ Support your “growth circle” of peers
→ Quote-tweet with unique insights instead of just echoing
Smart engagement = more eyeballs without spending a cent.
Want the full breakdown?
See you next week,
— George
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