🦄 The Hidden X Algorithm Secret No One Talks About

X Growth Strategy Playbook

🦄 How to Get Good at Twitter (𝕏) in 2025: Understanding the Algorithm

If you’re not growing, it’s not because you’re not trying hard enough.

It’s because you’re fighting against the platform’s design.

Elon Musk himself confirmed that Twitter (𝕏) algorithm favors small accounts if they know what they are doing.

Most people?

They post randomly. Ignore timing.

And never align their strategy with how the algorithm actually functions.

If you want to grow, you need to understand what the algorithm wants and give it exactly that.

Here’s the breakdown of how the X Algorithm really works:

1) Candidate Sourcing:
Twitter pulls around 1,500 tweets for your feed every time you log in.

→ People you follow
→ Tweets you engaged with
→ Trending topics

2) Ranking:
Twitter ranks tweets based on:

→ Engagement potential – Will it get replies and retweets?
→ Media presence – Images, videos, and GIFs get priority.
→ Recency – Fresh content always comes first.
→ Relevance – Does it match what you engage with?

3) Filtering & Refinement:

→ Spam and low-quality content get cut.
→ High-engagement tweets are pushed forward.
→ It checks for diversity—you won’t just see one person’s tweets.

4) Mixing and Serving:

→ Twitter serves this curated list to your feed in under 1.5 seconds.

🔥 The secret?

Align your actions with these priorities. Give the algorithm exactly what it wants.

Here’s what to do next:

💡 Prioritize Engagement (Replies > Likes):
→ Replies are 27x more valuable than likes. Engage in conversations that matter.
→ Ask questions, share insights, and add real value in the comments.

💡 Use Media to Increase Visibility:
→ Media-rich content (images, videos, GIFs) outperforms plain text. Every time.
→ Think infographics, step-by-step visuals, and even short videos.

💡 Craft Scroll-Stopping Hooks: 
→ Your first line must demand attention. Shocking facts, bold claims, or hot takes work best.
→ Follow up with tension, a twist, and a curiosity-driven CTA.

💡 Avoid the Algorithm Killers: 
→ Don’t buy followers, skip follow-for-follow, and stop spamming links. Twitter hates it.
→ Focus on real engagement and value-driven content.

🦄 Want the full 3K-word guide that breaks down every step?

The truth is, growing on Twitter in 2025 is simple if you understand the algorithm and play to its strengths.

It’s not magic. It’s strategy.

Are you ready to master it?

See you next week,

— George

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