🦄 Viral growth is killing your brand

Let me say something unpopular:

Viral growth is often fool’s gold.

You spend hours crafting the perfect hook.
It blows up. Feels amazing.
But 3 days later?
Those 2,000 new followers are silent.
No clicks. No replies. No sales.

Why?

Because most viral content optimizes for reach, not relevance.
And if your audience is full of people who liked a thread about Elon Musk or the iPhone—
They’re not sticking around for your SaaS launch, your course, or your newsletter.

So what actually works?

Here’s the play:

• Post “painkiller” content
  Focus on solving real problems your ideal audience faces.
  It won’t always go viral—but it will build trust and quietly convert.

• Grow in the replies
  Every day, I reply to 30–50 high-visibility posts in my niche.
  This grows my brand with people who already care.
  No dopamine, just results.

• Use content as a filter, not bait
  The goal isn’t to attract everyone.
  It’s to attract the right people and repel the rest.

• Balance the viral bait
  Yes, post one viral story or spicy take per week.
  But anchor it with content that teaches, builds trust, and showcases proof.

Long-term growth isn’t about fireworks.
It’s about consistency, clarity, and connection.

Viral reach fades.

Trust compounds.

If you want the full system I use to grow an engaged, buying audience on Twitter — not just empty followers:

👉 X Growth Playbook

See you next week.

— G